Senior Digital Marketing Expert (Remote)

Senior Digital Marketing Expert (Remote)

Job Overview

Key Responsibilities

• Develop and execute comprehensive digital marketing campaigns targeting the US restaurant industry

• Manage daily content creation, posting, and audience engagement across platforms including LinkedIn, Facebook, Instagram, TikTok, and X (Twitter)

• Optimize website content and marketing campaigns for SEO to increase organic traffic and search visibility

• Implement inbound marketing strategies to attract, engage, and nurture qualified leads

• Plan and execute outbound marketing campaigns to generate leads and drive sales

• Lead, mentor, and guide the marketing team to achieve business objectives

• Monitor campaign performance, analyze results, and generate data-driven insights and reports

• Stay updated with the latest digital marketing trends and restaurant technology

Required Experience & Skills

• 8+ years of digital marketing experience, preferably working with the US market

• Strong expertise in inbound and outbound marketing strategies

• Advanced knowledge of SEO, social media marketing, email marketing, and content strategy

• Proven experience managing campaigns on LinkedIn, Facebook, Instagram, TikTok, and X

• Strong leadership and team management skills

• Understanding of the restaurant industry or restaurant management software

• Ability to plan, execute, and optimize marketing campaigns independently

• Strong analytical and performance tracking skills

Preferred Qualifications

• Experience with lead generation tools and CRM platforms

• Familiarity with marketing automation platforms

• Portfolio of successful digital marketing campaigns targeting the US market

• Ability to align marketing strategies with sales and product teams

Soft Skills

• Excellent communication and interpersonal skills

• Strategic thinker with strong problem-solving ability

• Creative and detail-oriented

• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously

How to Apply

• Links to social media profiles/pages they have managed

• Examples of previous marketing campaigns

• Evidence of engagement metrics and campaign performance

• Demonstrated experience in inbound and outbound marketing